As professional artists we present the single most important ingredient in the creation of art is the Audience. Without an Audience your art can’t be enjoyed, or critiqued. A sound marketing strategy is to enhance, promote and support your Product. And basically that is what Art comes down to, in the world of marketing your art is a Product.
This might sound crass, but the truth is that if you are going to be a professional artist, then you’ll need to make money from your art. Earning a living from art is not easy, fact is approximately only 3% of artists can survive off their labor. All said, treating your art like a product, just like Coca Cola treats a can of Coke, is the only way to survive.
And each artist has two products; 1) the Art, and 2) the Artist. These are two different Product Lines. The Art will sell itself (if liked), but the old saying “People buy the Artist before they buy the Art” is so true. Look at Van Gogh, couldn’t sell a painting his entire life, but it wasn’t until after his death when his sister-in-law created a Marketing Strategy that Van Gogh’s art was actually sold.
Marketing the Artist is the first ingredient to selling art. Other principals follow, but marketing the Artist is tantamount to any level of success. The Artist’s Soulmate approach to Art Marketing provides the Artist with an overall marketing plan designed to get the Artist’s name out there. You are warmly invited to contact Robert.
1) Why an Artist needs a Marketing Plan
2) How to define the Artist as an Artist!
3) How to sell the Artist’s product: The Art!
4) The elements of a professional Portfolio Package
5) Effective and cost-conscious Presentation Material
6) How to be better than your Competition
7) Very well written Press Releases
8 ) What to do with Portfolio Books
9) High quality marketing video
10) Free eNewsletter
11) Creating the all-powerful Post Card
12) Sales Displays that sell
13) Creative Sales Materials
14) Using thye phone for Pre-Sales Calls
15) Art Display that really displays!
16) Promotion Campaign
17) Media Campaign
18) Direct marketing campaign (mailing lists)
19) Direct mail campaign
20) Art Networking
21) Public Relations
22) Making the perfect Portfolio Book
23) Be armed with the right Sales Kit
24) not to high, not too low, Establishing Price Points
25) Establish Inventory Management
26) Customer Database software
27) Advertise: How To 101
28) Best uses of a Guest Book
29) How to approach Repeat Buyers
30) Activate Memberships that work for you
31) Donations that exceed
32) Become a Master
33) How to attract Competitors Clients
34) Makingn a national Gallery target list
35) Why (sometimes) and how to get an Agent
36) The right time to expand Affiliations
38) Local Art Websites
40) eBay & Etsy
41) How to select Target Galleries
42) Ten simple ways to impress Galleries
43) Ten simple ways to impress Shops
44) How to connect with Art-Collectors
45) The business of working with Interior Designers
46) Marketing your Portfolio Package to Design Centers
47) Restaurant/Coffee House showings
Any questions please call us at (508) 367-5571 or iStandUpForCapeCod@gamil.com
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